Case Studies
8 min read • Published 27 March 2026
The team started with scattered ownership, duplicated tags, and no release gate for marketing changes. They ended with a scan-backed review loop and cleaner event governance.
Where the risk was hiding
- Campaign pages created outside engineering review
- Legacy scripts still loading in pricing flows
- Inconsistent consent defaults across regions
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They centralized script ownership, audited routes weekly, and blocked new vendors from shipping without declared purpose and retention.
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About the author
MK
Mike Kent
Product and compliance insights focused on tracker governance, consent UX, and privacy-first growth systems.